In a bid to take on rival Reliance Jio’s
fiber-to-home (FTH) plan JioFiber, Bharti Airtel on Monday launched its
digital entertainment platform Airtel Xstream. Its subscribers will be
able to access live TV, video, music,news and sports on an over-the-top (OTT) smart stick, internet-enabled set top box, and handheld devices.
This is a strategic move by Airtel to tap into the 18-million broadband-connected homes in the country.
“Nearly 60 per cent of the data consumption in India is entertainment
and video. We are targeting that segment,” said Adarsh Nair, chief
product officer, Bharti Airtel. He added, “We are working on more such
tie-ups in the near future. We want to tap the Indian mobile market.”
Airtel Xstream Stick with built-in chromecast is priced at Rs 3,999.
Airtel Thanks Platinum and Gold customers will get complimentary access
to the content.
Other customers will get free access for the first 30 days, but will
need to buy a Rs 999 annual subscription to continue. The offer can also
be availed by the existing Airtel DTH customers through an update, by
paying Rs 2,249. Airtel Xstream will provide access to Netflix, Amazon
Prime Video and other Google Playstore applications.
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